1xBet is preparing to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label companions such as Melbet.com.
The sports betting company has set about obtaining more licences to boost the variety of countries it can operate in, through both its B2C product and new B2B partnerships.
Evgeniy Kiriushin, Head of Business Development for 1xWager, said: “Last year, because we received so many requests for B2B centered partnerships, we made the decision to make several white labels.
“The knowledge ended up being quite successful, which stimulated the new B2B direction for our company. Melbet.com shows active growth since operating the new system.”
1xWager, whose main operational activity is licensed by the government bodies in Curacao, believes it can manage with the needs of multiple companions, having set up support services to run 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time areas.
Kiriushin continuing: “We have already built up significant experience in operating our B2C platform in different countries across several continents. This means we understand precisely what our players need.
“Of course, global design changes extends enough time, but we are committed to producing modern, en iyi promosyonlar bahis in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everyone as is possible, while implementing almost all design suggestions from our B2B companions.
Andrea Pirlo joins 1xWager as brand ambassador
Andrea Pirlo, one of the most revered players in recent football history, has became a member of 1xBet as a brand ambassador in a offer that will run for the whole of 2018.
Pirlo, who will feature in 1xBet advertising campaigns and be a part of marketing occasions, made this announcement on his Facebook web page: “I’m happy to announce my ambassador partnership with 1xBET company. We’ve many good occasions forward!”
Meanwhile, a statement from the 1xWager press service read: “We have put a great deal of thought into choosing our ambassador. Like a constantly growing brand, we needed a distinctive personality because of this role.
“Andrea Pirlo ticks all the containers. We have a lot in keeping; Pirlo has always respected his opponents, adopted the principles of reasonable play and was good with his aids. Likewise, at 1xBet we value our customers and companions and we respect our rivals.
“Andrea Pirlo is a star and we are honoured to utilize him. He will help participate our target audience all around the globe. Joining causes with one of the world’s biggest football stars is only the first in a number of ambitious tasks planned by 1xWager for 2018.”
Before retiring at the end of the 2017 MLS season, Pirlo liked a decorated profession in football, winning six Serie A game titles, two Coppa Italia’s, two Champions Little league’s and the FIFA World Cup in 2006, where he won more ‘man of the match’ awards than some other player.
Western operator 1xWager has improved both its B2B and B2C offering with the all new “Player vs Player” and “Player vs Team” markets.
Punters can now bet on a player to score more goals than the complete opposing team, as well as gambling on a player to rating more goals when compared to a particular player of the opposing team.
For example, if the match is Morocco vs Portugal, it might be possible for a customer to place a bet on Cristiano Ronaldo to rating more goals than the complete Moroccan team.
Eugene Kiryukhin, 1xWager’s Director for Development of International Partners, was quick to stress the worthiness of this new offering, by telling: “Soccer is a team game. But sometimes soccer players become superstars with followers of their own – and an motivation for the young.”
He added: “Often, the complete team is organised around one star footballer. And so, we thought it would be interesting to assess the contribution of players to the overall match result, by using our new markets.”
The company also announced its Bet Builder option, which allows customers to mix several bets into one with the best chances, with marketplaces such as match result, double chance, total goals, correct score all available.
The new additions come after 1xBet increased its advertising presence last month when obtaining a long-term agreement with Tottenham Hotspur, becoming the golf club’s ‘Public Betting Partner for Africa’.
The company are certain to get coverage at the club’s home matches via the LED perimeter system, and a existence on the new website and digital stations over the continent until 2022.
Tottenham Hotspur in-stadium advertising boost for 1xWager
1xWager will have an advertising existence at the new Tottenham Hotspur stadium after securing a long-term agreement to become the club’s Standard Betting Partner for Africa.
The operator will get coverage at the golf club’s home matches via the LED perimeter system, as well as a existence on the new website and digital channels over the continent until 2022.
Tottenham Hotspur, who’ll again compete in the Champions Little league and play in their new stadium through the 2018/19 season, already has 100 million fans across Africa and completely mobilised official Followers’ Clubs in Ghana, Nigeria and South Africa.
The partnership, which complements 1xBet’s ongoing use the CAF African Countries Glass and Nigerian Football Association, comes simply a week after 1xBet was named as a ‘Global Betting Partner’ for newly-promoted Cardiff City in a two-year offer.
Fran Jones, Head of Partnerships at Tottenham Hotspur, said: “We are delighted to welcome 1xBet to the Tottenham Hotspur partner family and appearance forward to working with them to activate with and grow our African group of fans.”
Eugene Kiryukhin, 1xWager’s Director for Development of International Partners, commented: “We are thrilled to sign with Tottenham Hotspur, they have impressed us using their vision for future years, their players, their new stadium and we are focused on helping each other grow in Africa. We anticipate working alongside and assisting them.”
A spokesperson for 1xWager added: “Tottenham is one of the most popular English clubs. As many as nine Tottenham players participated in the semi-finals of the recent World Cup. In particular, forward Harry Kane was named top goal scorer and goalkeeper Hugo Lloris captained World Cup winners France.”
To celebrate the launch, 1xWager offers the golf club’s supporters the opportunity to gain a signed t-shirt if they can successfully predict which Tottenham Hotspur player ratings our first goal at home this season.
1xBet unites with Processing.com to strengthen global extension
Online sportsbook and internet casino operator, 1xBet has partnered with Control.com to move out the company’s acquiring solution on its platform.
As due to the partnership, 1xWager has had the opportunity to boost the authorization of credit and debit credit card transactions, further improving its user’s experience, something that was highlighted at this summer time’s World Glass, where in fact the company was able to catch additional transactions, quantity and revenue.
Matthew Harrod, Vice President, Europe of Processing.com stated: “We have focused intensely on providing bespoke answers to the gaming industry, while catering to the varying needs of clients across an international spectrum. The success of the 1xBet partnership to time shows the importance of an in depth working relationship and the value of specialist providers.”
Founded in 2007, 1xWager has turned into a strong player in online betting space, working more than 1,000 betting events daily to over 400,000 new users. 1xWager caters across a number of gaming marketplaces including sports, live betting and casino.
The fast-growing company experienced long been seeking the right solution to improve purchase throughput and optimise its marketing efforts. In early 2017, 1xBet and Handling.com entered into a multi-faceted agreement whereby Control.com was selected to provide global vendor payment processing to support 1xBet’s international development plans.
Ilias Agathokeious, CEO of Exinvest (1xBET) also spoke of the new offer: “We’ve seen our business grow substantially on a worldwide scale, Control.com’s ability to process obligations worldwide through an individual integration with usage of its stock portfolio of acquirers, along with convergent acquiring to optimise approval ratios, has enabled us to increase income due to high acceptance and conversion rates.”
James Bergman, Chief Income Officer of Processing.com added, “It really is clear to us and our acquiring partners why 1xBet has had the success it has using its focus on optimising the overall customer experience. We are pleased with the innovation we’ve been able to provide to 1xBet among others in the gaming industry. It’s the purpose to further increase and service their specific needs on the coming years as the partnership develops further.”